All Posts

It’s easy to underestimate the impact of small failures in-store. But they add up - fast. Let’s break it down: Missed Sales If your promotion doesn’t land at store level, shoppers don’t buy. The cost? Immediate lost revenue and slower product velocity, which can affect future listings. Poor Compliance Unbuilt POS, incorrect pricing, no secondary siting, these seemingly small issues reduce brand impact, damage perception, and limit activation success. Wasted Trade Spend Brands

For FMCG brands looking to grow in convenience, impulse, and independent retail, outsourcing field sales can be a game-changer. Whether you're distributing NPD, reactivating dormant stores, or running tactical campaigns, outsourcing field sales unlock speed, flexibility, and direct retail influence. But running it in-house? That’s a different story. Outsourcing field sales and direct delivery through a specialist partner like OnPoint Retail gives brands a turnkey soluti

Introduction: Why Launching Is Just the Start Getting listed is a milestone. But it’s what happens next that determines whether your...

Let’s Be Honest: Visibility Isn’t a Given If you're an FMCG brand, visibility is everything. You’ve fought for the listing. You’ve...