The Field Sales Opportunity

For FMCG brands looking to grow in convenience, impulse, and independent retail, outsourcing field sales can be a game-changer.

Whether you're distributing NPD, reactivating dormant stores, or running tactical campaigns, outsourcing field sales unlock speed, flexibility, and direct retail influence. But running it in-house? That’s a different story.

Outsourcing field sales and direct delivery through a specialist partner like OnPoint Retail gives brands a turnkey solution, delivering both reach and results, without the operational headache.

Why Consider Outsourcing Field Sales?

Field sales sit at the intersection of sales, distribution, and merchandising, however it can also be resource-intensive, requiring fleet management, staffing, warehousing, compliance, and ongoing training.

Outsourcing helps brands to:

• Avoid large upfront investment in vehicles or staff

• Scale regionally or nationally, fast

• Gain immediate access to trained reps with existing retail relationships

• Turn fixed costs into flexible, campaign-based spending

• Focus internal teams on strategic priorities rather than operations

OnPoint Retail offers a fully managed, white-label outsourced field sales solution allowing FMCG brands to activate across key retail channels with confidence and agility.

Use Cases That Deliver Value

Outsourced field sales isn’t just about plugging gaps, it’s a strategic tool with wide application across FMCG categories. Common use cases include:

• NPD rollouts with direct distribution into independent and convenience channels

• Replenishment campaigns where wholesalers under-deliver or distribution lags

• Trade promotion support tied to seasonal or price-driven spikes

• Store reactivation programmes where brands need to rebuild relationships

• Retailer recruitment into D2C or loyalty platforms

• Crisis recovery, where existing supply chains face disruption

OnPoint Retail teams can hit multiple stores across the country every week, opening new accounts, taking orders, delivering stock, building displays, and capturing live data.

Outsourced Field Sales + Data = Smarter Decision Making

Outsourced field sales isn’t just about dropping off product. It’s about capturing intelligence, building relationships, and feeding insight back to brand teams. At OnPoint Retail, every interaction is logged, giving clients real-time visibility into:

• Store coverage and territory performance

• Sales by product, route, and customer type

• Compliance levels and shelf execution

• Competitor activity and price benchmarking

• Retailer feedback and future stock intent

This data helps FMCG teams refine route-to-market plans, improve forecasting, and build better trade strategies.

What to Look for in an Outsourced Partner

When choosing an outsourcing partner, it’s not just about vehicles and drivers. Look for a provider who can act as an extension of your brand, with:

• A trained, brand-dedicated sales team

• Experience in grocery, impulse and wholesale environments

• Real-time tracking and performance reporting

• Scalable operations to flex with demand

• National and regional reach, plus local market knowledge

• Warehousing, fulfilment and reverse logistics capability

OnPoint Retail delivers all of the above, combining infrastructure with deep retail experience to create a solution that works from day one.

Final Word: Outsourced Field Sales, the Smarter Way

Outsourcing field sales isn’t about losing control, it’s about gaining capability. With the right partner, FMCG brands can move faster, cover more ground, and win in the stores that matter.