The Real-World Cost of Getting It Wrong in Retail

It’s easy to underestimate the impact of small failures in-store. But they add up - fast.

Let’s break it down:

Missed Sales

If your promotion doesn’t land at store level, shoppers don’t buy. The cost? Immediate lost revenue and slower product velocity, which can affect future listings.

Poor Compliance

Unbuilt POS, incorrect pricing, no secondary siting, these seemingly small issues reduce brand impact, damage perception, and limit activation success.

Wasted Trade Spend

Brands pump budgets into trade promotions assuming full execution. But without field support, you could be burning thousands on unseen activity.

Damaged Retailer Relationships

Store staff lose trust when a brand consistently under-delivers at shelf level, making it harder to negotiate support next time.

Data Black Holes

Without eyes on the ground, brands have no real-time feedback meaning execution issues persist without correction.

And perhaps the biggest cost is lost momentum. Once your product underperforms, it’s harder to convince buyers it deserves more space or support.

Why It Happens

Here’s the hard truth: these issues don’t occur because people aren’t trying, they happen because there’s a gap between brand strategy and retail reality.

Head office plans don’t always survive contact with busy stores, untrained staff, or incomplete supply chains. That’s why execution isn’t just about planning, it’s about showing up, checking in, and fixing problems live.

How OnPoint Retail Closes the Gap

At OnPoint Retail, we exist to bridge the space between what brands expect to happen and what actually happens in-store.

Here’s how we do it:

• Build retail relationships to gain influence and unlock store-level support

• Deploy field sales teams to visit stores and ensure execution is on point

• Capture real-time compliance data, photos, and competitor insight

• Fix issues on the spot, from misplaced POS to stock gaps

• Deliver post-activity reporting that gives you clarity and control

  
  

We’re not just ticking boxes. We’re protecting your investment and your reputation, at the final, crucial stage of the retail journey.

Final Word: Small Fixes, Big Results

FMCG success is built on detail; the right price tag, the right shelf, the right time.Getting it wrong might not make headlines… but it quietly costs your brand every single day.

So don’t let your hard work disappear into the retail void.With OnPoint Retail, you gain a partner who sees what’s really happening, and makes sure it gets done right.

Ready to close the execution gap? Let’s talk.